The concept behind Arla’s newest exhibition stand was that it should function as two shops, and the look and design were to clarify the “two in one” concept. We therefore made sure to separate the stand with the design and colors so it was clear that Arla was offering two different shop concepts and product categories on their **exhibition stand**.
One half of the exhibition stand was to function as a cheese shop, with filled refrigerated displays of cheese, the quote “Let’s talk cheese!”, and a dark color. The other half was to be an ice cream shop with a summery pastel green color. Both parts of the exhibition stand were designed to encourage and entice visitors to come closer to taste Arla’s iconic cheeses and, as something brand new, their ice cream varieties.
