AO is a delivery capable wholesaler within the construction industry and currently has 57 stores globally. They therefore wanted the design of the exhibition stand to resemble a "real life" customer experience with a counter where AO's employees could welcome the visitors. In addition, we incorporated small details that should reinforce the right buying situation by making an entrance to the stand and hanging a "Welcome" sign just like in the shops. It is always interesting to be allowed to build different concepts and design different stands for our customers.