At ZPD's trade fair stand, it was important to be able to have formal talks with the customers, but still retain the possibility to withdraw if necessary. Therefore, we chose to set up a bar desk, where the visitors could be welcomed and thus have the needs of the visit covered, at the same time as a "table and chairs" arrangement, which gave rise to the longer conversations. The decor focused on creating a cozy atmosphere, where the choice of lamps with warm light, carpet under the tables and plants hanging down from the ceiling grid were especially important.

ZPD did not want their products to be the essential and mainstay of the exhibition stand's design and visual expression, but rather the formal conversation. However, we ensured that the visitors could still acquire knowledge about ZPD and the products by hanging smaller information boards.