IKEA wanted a stand where innovation and sustainability should be at the core. There had to be an interplay between inviting environments and a playful theme for the design of the exhibition stand. For IKEA, it was important that they put their stamp on the stand: That they are the place where people meet.

Vi udviklede en exhibition stand, som bestod af mange små miljøer som skulle fungere som samtale-miljøer mellem de besøgende og IKEAs medarbejdere. Herved skabte vi et univers som kunne udforskes af de besøgende. Messestanden indbudte samtidig til, at de besøgende skulle skabe dialog imellem hinanden.