IKEA wanted a stand where innovation and sustainability should be at the core. There had to be an interplay between inviting environments and a playful theme for the design of the exhibition stand. For IKEA, it was important that they put their stamp on the stand: That they are the place where people meet.

We developed a trade fair stand, which consisted of many small environments that were supposed to function as conversation environments between the visitors and IKEA's employees. In doing so, we created a universe that could be explored by the visitors. At the same time, the exhibition stand invited the visitors to create a dialogue between themselves.