B&W ønskede en exhibition stand med kombinationen af det åbne og lukkede. Messestanden skulle være lukket, hvor der skulle være plads til mødelokaler, og kunderne kunne komme ind og hygge. Samtidig skulle messestanden også være indbydende og åben for at lokke folk til.

The theme for the exhibition stand was a Nordic look with wood and concrete. A balance between the raw look and coziness. In addition, we developed a stand which created the basis for a pleasant conversation with the customers. This solution was carried out in a fully printed module system, which gives B&W the possibility to reuse the entire stand in other formats.