Borg Automotive Group is a manufacturing company that produces auto spare parts. In the design of their exhibition stand, the focus was not on their products or making space for them on the stand. Instead, their product message was clearly incorporated into the design with the slogan “The most important part is You”. The stand was truly impressive with a 1st floor, where the staircase and bar in the center of the stand really welcomed visitors. The color play with the printed nature wall, the slat panels, and the white 1st floor is meticulously designed.
