The company philosophy at Ambu is the desire to make life easier for doctors and to find innovative products that can save lives. The continuous color, green, which is the color of hope, should help draw a line under this. Ambu wanted a trade fair stand with high visibility, which addressed the customers who passed by the stand. The stand should welcome people to a short and non-binding talk about the company's products

We solved this with a simple trade fair stand, where the pure message is in focus. In addition, we created some product podiums, which were to form a focal point for the conversations with the customers.