A desire to create an eye-catcher with a large number of "working" robots at the Universal Robots trade fair stand required innovation with functionality in mind. At the same time, Universal Robots wanted to fill the floor area of the exhibition stand with working robots, which demonstrated the use of their subcontractors' tools.

We solved this with podiums so that the products could be seen at eye level. Furthermore, the stand has many screens which were used to convey different messages as well as a 1st floor which was used as an exclusive meeting room/lounge.