Et ønske om, at skabe blikfang ved et stort antal af ”arbejdende” robotter på Universal Robots exhibition stand stillede krav til nytænkningen med funktionalitet i mente. Universal Robots ønskede samtidig at udfylde messestandens gulvareal med arbejdende robotter, som præsenterede brugen af deres underleverandørers værktøjer.

We solved this with podiums so that the products could be seen at eye level. Furthermore, the stand has many screens which were used to convey different messages as well as a 1st floor which was used as an exclusive meeting room/lounge.