Peter Larsen Kaffe's participation at Formland was with a desire to present the company's initiative 'From bean to biomass', where their ambition is to use everything from coffee's biomass. This means no redundant residual products in the coffee's long journey from farmer to consumer. They wanted an eye-catching concept that reflected the company's clean and natural products. Including their biodegradable coffee capsules made from sugar cane and sugar beet. In addition, Peter Larsen Kaffe wanted a presentation of the products as well as the opportunity for customers to use their senses to experience the high quality of the products.

At Expo Partner, we developed an exhibition stand concept where recycling, simplicity and Nordic design were the main factors. Parts of the back wall were decorated with recycled pallet frames on which messages and logos were painted directly. The raw materials combined with Nordic oak, which gives an exclusivity, gave Peter Larsen Kaffe exactly the right expression for their trade fair stand.