A desire to create impact with a large number of “working” robots on Universal Robots’ exhibition stand required rethinking with functionality in mind. At the same time, Universal Robots wanted to fill the stand’s floor space with working robots that demonstrated the use of their suppliers’ tools.
We solved this with podiums, allowing the products to be displayed at eye level. In addition, the stand featured many screens used to communicate different messages, as well as a first floor that served as an exclusive meeting room/lounge.
