Seafood Expo in Barcelona once again brought together the industry’s leading players – and among the most eye-catching stands was Royal Greenland A/S’ open and welcoming presentation, created in collaboration with Expo Partner.

The stand was built using natural materials and a visual identity that reflected the harsh North Atlantic sea and the company’s strong heritage. Large graphic panels and images told the story of 250 years of fishing tradition, while the products were thoughtfully displayed in inviting surroundings.

Visitors were welcomed into cozy dining areas and lounge zones designed to encourage dialogue and deeper conversations. At the heart of the stand, an elegantly integrated café offered tastings and informal chats – serving as both a gathering point and visual centerpiece.

The design focused on functionality, storytelling, and visibility. Every square meter of the stand worked purposefully to support the brand’s positioning – resulting in a strong and cohesive exhibition stand, that conveyed quality, culture, and innovation.

Thank you to Royal Greenland A/S for the collaboration – we’re proud to have helped bring your story and products to life at one of the year’s most important trade shows.