Peter Larsen Kaffe’s participation at Formland was driven by the wish to present the company’s initiative ‘From Bean to Biomass,’ reflecting their ambition that all of the coffee’s biomass should be used. This means no unnecessary waste products in coffee’s long journey from farmer to consumer. They wanted a striking concept that reflected the company’s pure and natural products, including their biodegradable coffee capsules made from sugarcane and sugar beets. In addition, Peter Larsen Kaffe also wanted a presentation of the products along with the opportunity for customers to use their senses to experience the products’ high quality.
At Expo Partner, we developed a trade fair stand concept where recycling, simplicity, and Nordic design were the key elements. Parts of the back wall were decorated with recycled pallet frames where messages and logos were painted directly on. The raw materials combined with Nordic oak, which adds a touch of exclusivity, gave Peter Larsen Kaffe the perfect expression for their trade fair stand.
