For Danfoss’ exhibition stand, we ensured that all materials and the overall expression were created in Danfoss’ original red color to establish a clear link between their visual identity and their previous stands.
The banner had to be large and eye-catching so that the stand would create both attention and recognition among visitors.
In addition, Danfoss wanted their products to be accessible on the stand, so we created areas where products could be displayed, allowing visitors to explore them on their own. This made it possible for Danfoss’ employees to engage in dialogue with visitors about the products and hopefully make conversations easier if the visitors had questions or needs.
