In collaboration with Carlsberg, Expo Partner has developed and executed a **lounge interior design** for the Michael Laudrup Lounge at Brøndby Stadium. After many years without changes to the Carlsberg lounge, “The National Team Lounge,” it was time for a transformation. The concept for the new interior was created based on the company’s approach to reusable and “upcycled” materials.
The lounge focuses on the company’s “DRAUGHTMASTER,” a new and revolutionary way to deliver draught beer that keeps the beer fresh from the brewery to the glass. The entire secret behind this new technology and this lounge’s interior design is the plastic kegs, which keep the beer fresh for a longer period, save space, are better for the planet, and, last but not least, can be used to make furniture, wall decorations, and tables.
In collaboration with Carlsberg, we have developed the interior with a focus on products made from old beer kegs. They also wanted an environment that reflected the company’s identity and products to create a cozy atmosphere for employees, customers, and other visitors to the lounge.
All tabletops in the lounge are made from recycled plastic sheets with a solid oak edge. The wall with the plastic hop leaves is made of compressed kegs. The logos are made of solid brass to create a Nordic look with oak, plastic, and light banners.
The lounge is designed to create a space for experiences in connection with events at Brøndby Stadium.
