B\&W wanted an exhibition stand that combined both open and closed spaces. The stand needed enclosed areas with room for meeting rooms where customers could come in and feel comfortable, while also being open and inviting to attract people.
The theme of the stand was a Nordic look with wood and concrete – a balance between a raw expression and coziness. We developed a stand that created the perfect setting for relaxed conversations with customers. This solution was executed in a fully printed modular system, giving B\&W the opportunity to reuse the entire stand in different formats.
