In ZPD’s **exhibition stand**, it was important to be able to have formal conversations with clients while still maintaining the option to step away if needed. Therefore, we chose to set up a bar desk to welcome visitors and identify their needs, alongside a “table and chairs” setup that allowed for longer conversations. The interior design focused on creating a cozy atmosphere, where the choice of warm-light lamps, a rug under the tables, and plants hanging from the ceiling grid were especially important.
ZPD did not want their products to be the essential and primary focus of the exhibition stand’s design and visual expression, but rather the formal conversation. However, we made sure that visitors could still gain knowledge about ZPD and its products by hanging smaller information boards.
