B\&W wanted an exhibition stand that combined openness and enclosure. The stand needed closed-off areas for meeting rooms and a cozy space where customers could come in and relax, while still feeling inviting and open to attract visitors.
The chosen theme was a Nordic look with wood and concrete—a balance between raw expression and warmth. We developed a stand that set the stage for relaxed conversations with customers. The solution was executed as a fully printed modular system, giving B\&W the option to reuse the entire stand in other configurations.
