Planning is the key to success when it comes to trade shows. The earlier you start, the better your chances of securing the best locations, getting materials delivered on time and creating a stand that really attracts attention. Getting an early start avoids stress and panic - and allows you to think strategically.

Start by clarifying the purpose of messen: Are you launching a new product, generating leads or strengthening relationships with existing customers? Once the goal is clear, it becomes easier to organize activities and materials that support your strategy.

Next, it's all about the practicalities: book your stand space, plan the stand design and consider the logistics - before, during and after the show. A good idea is to create a project plan with deadlines for key milestones.

At Expo Partner, we're happy to help you get started. We know what it takes to get a head start - both in planning and execution. Contact us, if you want us to be your sparring partner on the road to a successful trade fair participation.